About Us

Welcome to New Zealand's premier qualitative recruitment company.  If you are wanting to take part in some super interesting / cutting edge market research (AND get paid for it!), or looking for quality participants for qualitative research then you've come to the right place!

Prime Research Ltd is a New Zealand owned and operated company, with a dedicated team of experienced staff.  Our main focus is providing services to the qualitative research industry.  Since we started over 25 years ago we have seen a number of changes to the industry as a whole – so much of the technology we use today wasn’t even heard of then.  What hasn’t changed is the absolute need for research companies to talk to the right people.  The time-tested method of people interacting with people is still proving invaluable.

Our team of Account Managers and Recruiters are highly experienced and regularly handle assignments big or small. We are well accustomed to finding the people or a volume of people that others simply can’t.

We boast New Zealand's largest, most diverse, independent qualitative /sensory panel, which is driven by custom-designed software.  This ensures that the information and insights you require, come from people in the best position to provide it.  It is made up of New Zealanders (both consumer and business) that have all proactively joined with a view to providing feedback  Our panel is continuously growing, ensuring fresh perspectives and regular additions, to expand our range of industry types and specialist participants.  We welcome new participants!

Our panel is managed in accordance with guidelines established by ESOMAR (European Society for Opinion and Marketing Research), with our database management software being ISO certified (ISO20252 – Market, Opinion, and Social Research).

But, we’re not just about recruitment.  Along with supplying participants, and database / panel management, Prime is a fully fledged research facility offering a choice of four purpose built research rooms that can (and have been!) adapted to cover a multiple of uses.  They are equipped with adjacent viewing rooms, one-way viewing mirrors, and a variety of recording and streaming options.

We pride ourselves on our professionalism and expertise, and are a trusted member of the Research Association of New Zealand.

We are here to help, and are passionate about ensuring your research project a success - we look forward to hearing from you soon!