“I enjoy working with the team at Prime. They work with me to ensure the best results for my clients. They let me know when there are issues and we work through solutions together. They go the extra mile when I need stuff quickly. It’s good being able to link the recruitment through to the venue at Prime making things easy on the night. The team of hosts will always do their best to cater to whatever you need.”
Jude Rutherford
Director, Juice Research Ltd
“As an insight researcher I rely on a recruitment logistics firm to find the right people for me to talk to and to handle everything without a hitch. Without good recruitment I am dead in the water. I have used Prime for many years and expect to use them for many more. Their rooms and facilities are among the best in Auckland, and the staff are always keen to help make my projects a success.”
Grant Storry
Director, SONAR Insight & Discovery Ltd
“We find Prime to be a responsive and enthusiastic recruitment provider. They are willing to give any job type a go and work with us to deliver the results we need.”
Jade Phillips
Senior Manager, Nielsen
Why use our facilities
We specialise in the recruitment of people for incentivised market research. From focus group discussions to sensory tasting, supervised shopping experiences to on-line research, if your target market is out there, we will find them. Formed in 1996 as New Zealand’s first completely independent research recruitment company, we remain the largest independent qualitative/sensory recruitment company in New Zealand.
The independent market research recruitment company
Research Case Studies
Sensory
As part of a worldwide product launch our client, on behalf of a major multinational, required a sensory study to be done at short notice. Recruiting over 400 participants, Prime was able to not only recruit to strict requirements but also schedule product comparison testing at our facility in Kingsland.
Focus group
The client’s requirement was for 6 focus groups – each group requiring at least 7 participants of various ethnicities, age, income, and living circumstances along with specific product usage rates. Groups were held in locations around the country. Prime recruited participants fully from our panel, and, with some help from our partner venues, managed the logistical side of the project for our overseas client.
One on One In-home
“We need to interview at least 14 people in their home for 2 hour interviews, next week”. Our client threw us the challenge for a very specific recruiting requirement. Due to the extremely sensitive nature of the research and people involved, we weren’t able to use our normal methods. Using a variety of networking methods not the least of which was the old-fashioned door knocking / site visiting in order to achieve the desired result.
Panel management
As part of ongoing product development, our client needed fast regular feedback from a large panel of engaged participants. The panel was built up and maintained for a 3-month period. During that period Prime ensured that regular communication and feedback was coordinated between panel and client, as well as refreshing the panel as and when required. The result: a very cost-effective method for the development and refining of their product offer.
Phone interviews
Research on a specialty surgical procedure required recruitment of a number of surgeons and specialist nurses to engage in one-on-one phone discussions with our client – preempting a significant new surgical procedure. Being extremely time-poor and not wanting to waste time on anything frivolous, Prime’s long standing reputation for quality assisted greatly in being able to recruit the appropriate people for a successful result.
How We Work
5 Principles of Our Work
- Click join the panel it’s free and exclusive to New Zealanders (residents and citizens).
- Tell us about yourself in our online joining questionnaire. This information is used to find research that may apply to you – your privacy is guaranteed! view privacy policy
- Wait for a Prime Research recruiter to call you or an e-mail informing you of research that you can participate in, if you qualify.
- Attend the focus group or sensory/product testing which run nationwide, and share your opinions
- Get paid in cash or vouchers for your time! (from $30 to as much as $100)
Our Clients
