"We gathered some great insights - high quality participants who were all really engaged"
"Impressed with your research venue - our clients loved the viewing room & livestreaming options"
"From briefing to delivery, thanks for making the whole process so effortless from our end"
"You're our preferred supplier in NZ, your team are so professional and supportive"
"Thanks again, I know this wasn't an easy spec to recruit, but your participants were absolutely spot-on!"
NZ Market Research Recruitment Specialists
Welcome to Prime Research NZ
For over 25 years, we have specialised in recruiting high-quality consumer and business participants for meaningful qualitative research and sensory taste testing—whether for small groups or large-scale studies.
We continually grow and update our nationwide participant panel to ensure a diverse and engaged pool of people. Our robust screening and recruitment process means we find participants who best match your project specifications, helping deliver reliable and valuable insights.
Our experienced team prides itself on being professional, confidential, and easy to work with. We’d love to hear about your next research project.
Keen to take part?
If you’d like to be involved in interesting, often cutting-edge market research—and get paid for your time—get in touch with us to join our panel.
Our Facilities
Prime is also a fully equipped research facility. We are based in New Zealand's largest city, Auckland, which ensures we have access to a large sample size covering a diverse cross-section of the population.
We offer three purpose-built research rooms in a range of sizes—from 95 m² to 10 m²—designed to suit different types of studies. Each room is fully equipped and supported by adjacent viewing rooms, one-way mirrors, and a range of recording and live-streaming options. We have a range of furniture and set-up options to suit your needs.
Whether you’re running focus groups, in-depth interviews, user testing, neuroimaging sessions, or Virtual Reality (VR) testing, we have a flexible space designed to support your research.
In addition, our large sensory room set-up with adjacent kitchen facilities is perfect for Central Location Tests (CLTs). We have a range of equipment to assist with large or small scale taste testings and can offer experienced staff to run them if required.
