Why use our facilities

We specialise in the recruitment of people for incentivised market research. From focus group discussions to sensory tasting, supervised shopping experiences to on-line research, if your target market is out there, we will find them. Formed in 1996 as New Zealand’s first completely independent research recruitment company, we remain the largest independent qualitative/sensory recruitment company in New Zealand.

The independent market research recruitment company

Research Case Studies

How We Work

5 Principles of Our Work
  • Click join the panel it’s free and exclusive to New Zealanders (residents and citizens).
  • Tell us about yourself in our online joining questionnaire. This information is used to find research that may apply to you – your privacy is guaranteed! view privacy policy
  • Wait for a Prime Research recruiter to call you or an e-mail informing you of research that you can participate in, if you qualify.
  • Attend the focus group or sensory/product testing which run nationwide, and share your opinions
  • Get paid in cash or vouchers for your time! (from $30 to as much as $100)

Our Clients