“I enjoy working with the team at Prime. They work with me to ensure the best results for my clients. They let me know when there are issues and we work through solutions together. They go the extra mile when I need stuff quickly. It’s good being able to link the recruitment through to the venue at Prime making things easy on the night. The team of hosts will always do their best to cater to whatever you need.”
Jude Rutherford
Director, Juice Research Ltd
“As an insight researcher I rely on a recruitment logistics firm to find the right people for me to talk to and to handle everything without a hitch. Without good recruitment I am dead in the water. I have used Prime for many years and expect to use them for many more. Their rooms and facilities are among the best in Auckland, and the staff are always keen to help make my projects a success.”
Grant Storry
Director, SONAR Insight & Discovery Ltd
“We find Prime to be a responsive and enthusiastic recruitment provider. They are willing to give any job type a go and work with us to deliver the results we need.”
Jade Phillips
Senior Manager, Nielsen
Why use our facilities
We specialise in the recruitment of people for incentivised market research. From focus group discussions to sensory tasting, supervised shopping experiences to on-line research, if your target market is out there, we will find them. Formed in 1996 as New Zealand’s first completely independent research recruitment company, we remain the largest independent qualitative/sensory recruitment company in New Zealand.
The independent market research recruitment company
Research Case Studies
Sensory
Focus group
One on One In-home
Panel management
Phone interviews
How We Work
- Click join the panel it’s free and exclusive to New Zealanders (residents and citizens).
- Tell us about yourself in our online joining questionnaire. This information is used to find research that may apply to you – your privacy is guaranteed! view privacy policy
- Wait for a Prime Research recruiter to call you or an e-mail informing you of research that you can participate in, if you qualify.
- Attend the focus group or sensory/product testing which run nationwide, and share your opinions
- Get paid in cash or vouchers for your time! (from $30 to as much as $100)
Our Clients














