Welcome to Prime Research

If you want to hold, or take part in, Focus groups (or any other sort of qualitative / sensory research) in New Zealand then you have come to the right place.

Since 1996 Prime Research has supplied the market research industry with the right people. Along with New Zealand's largest independent qualitative / sensory panel, we use a variety of methodologies to ensure your project is a success.

Along with participants, and obvious expertise in Database / Panel management, Prime is a fully fledged research facility offering a choice of three purpose built research rooms - equipped with adjacent viewing rooms, one-way viewing mirrors, and a variety of recording and video streaming options. 

Member of




The independent market research recruitment company