Recruitment of Quality Respondents.
We boast a nationwide (continually expanding) first party panel of over 25,000 active participants covering all nature of industries. Our panel is very much focused on qualitative research and we are particularly proud of our business and medical participants but also of and it’s ability to produce a wide range of quality participants.
Our panel is managed in accordance with guidelines established by ESOMAR (European Society for Opinion and Marketing Research) and RANZ Research Association of New Zealand, with our database management software being ISO certified (ISO20252 – Market, Opinion, and Social Research).
Typical recruitment is done by relatively short quantitative surveys to invited pre-screened participants. Those that qualify and are interested are ALWAYS contacted individually by phone to confirm further details and ensure participation.