The Privacy Act 2020 applies to Prime Research Ltd and its staff as we deal with personal information (ie information about an identifiable individual) of our panel members. This policy explains why we collect, how we store and how we use or share your personal information.
Our business is to source people willing to undertake various market research projects for our clients. For each project our clients set specific criteria or requirements for the people they wish to engage with.
Joining our database panel, and participation in any project is voluntary. You may opt out of our panel at any time (via the link in any of the emails we send or by accessing your database profile), and your personal information will be deleted from our system.
The key information we collect from you to join our panel includes your name, contact details, gender, age and broad location of where you live. Further information regarding your ethnicity, occupation, living situation, hobbies, etc can be collected if you wish to provide it.
We store this information on our password protected system hosted on New Zealand based servers. You may log-in at any time to your account to see and/or amend all the information held. The Prime Research website and database software do not use cookies.
When seeking participants for particular projects we may collect via online survey collection or by phone, further information about you related to the project – usually regarding your use of the goods or services that our clients offer. This allows us to select the best fit participants for that particular project.
If selected for a project, our member of our team will contact you (usually by phone, but sometimes email or SMS), to confirm your agreement to participate. Limited personal information of participants selected for a project is shared with our client to enable them to undertake the research. For most project only first names are used, and contact details are only shared if necessary for that particular project. Our clients agree to only use this information for market research purposes within their organisation.
At times, our clients like to involve children in their market research projects. We will gain parental consent for any child aged 16 years or under before confirming any child’s involvement or sharing a child’s personal information.
For the sole purpose of paying incentives for projects undertaken we may request your bank account details. These can be uploaded directly by you to your profile. Once a payment is made these details are deleted from your profile.
We value our relationship with our panel members and any information you provide to us will be treated with consideration and respect.
(Verified as latest version: Last updated: 4 September 2024)
Prime Research Data Protection Officer: Nicola Taplin: nic@primeresearch.co.nz
https://www.primeresearch.co.nz/privacy-policy