What it is:
Way back in 1597 Sir Francis Bacon coined the age-old statement: Knowledge is power. It was true back then and it remains true today.
The trick is, in today’s jam packed environment, is not only getting that knowledge, but making sure it’s accurate and timely. As a business owner it may well be that nobody knows your customers or your market like you do. But how long ago did you talk to your customers or your staff knowing that they weren’t just providing you with a polite reply.
Without exception, all the world’s largest and most successful companies have a proven track record in product, market, and staff research. You may not have the resources of the world’s largest companies but the information is no less valuable.
You may have made the time and tried getting the information yourself but are you certain you weren’t just provided with a polite response?
On line surveys are a great tool and have their place but, ask yourself, will the people you really want to hear from do a cold, on-line survey?
We love technology, but we also recognize that people deal with people. A good old fashioned phone call is often still the best way to not only show your customers you care, but finding out if they do as well.
We know it works, and we’ve tried to make it as easy and as cost effective as we can, so you can not only get on with making those decisions, but sleep better knowing.
The small print: Please note this is in no way meant to substitute for full market research. It is designed to provide a relatively quick, honest look at your business and get answers not always that forthcoming. Perhaps a precursor to something greater. If you would like to know more about companies that can offer more in that regard please feel free to contact us – we’ll do our best to point you in the right direction.